The in-browser unit selector for Real Estate
Select offers endless possibilities with many integrations, such as popular CRM systems, integration of POI’s, images, videos and data visualizations. Fully interactive and available on any device with an internet connection.
Buying or selling a home off-plan is complex. Developers need to communicate vision and value early, while buyers need confidence to make informed decisions without physically experiencing the building.
Select closes that gap. It transforms abstract plans into a clear, immersive experience where buyers can explore a development at their own pace and truly understand what they are purchasing. By bringing all information together in one intuitive environment, Select reduces uncertainty, builds trust, and enables faster, more confident decisions, benefiting both sales teams and buyers alike.
Select is a web-based unit-selection platform for residential and office real estate developments. It allows buyers to explore a project in a clear and engaging way through interactive 3D models and animations.
For developers, Select functions both as a powerful sales and marketing tool when units go to market, and as a long-term digital platform once units are sold or leased. As apartments are rented out and turnover occurs, availability can be kept continuously up to date, ensuring the project remains clear, current, and accessible online over time. For buyers, it creates a transparent, intuitive journey, helping them compare options, understand differences between units, and feel confident in their choice.
Interact with Select and explore the power of interactive unit selectors.
“Select brings your development to life so buyers can see, understand, and decide.”
Complete integrations with all CRM systems for Real Estate. The Front end development of Parallel Select will seamlessly connect to a CRM system of your choice. This way, you and your agents continue working with their favorite platform for all sales and rentals. We connect both systems and integrate the Select application onto the project’s website.
The entire unit selector is fully web-based and optimized for laptop, tablet, and smartphone. This is essential, as more than 80% of potential buyers explore real estate projects on mobile devices.
Select is designed to perform seamlessly across all platforms. From large interactive displays in experience centers and exhibitions to tablets and smartphones. With servers distributed worldwide, we ensure fast and reliable performance wherever your audience is located.
No downloads, no friction. Just instant access.
Each unit in Select has its own dedicated information page, designed to give buyers a complete, immersive view of the property. Every page integrates high-quality photos, renderings, and videos, alongside technical floor plans for full transparency.
All key details from pricing, size, and layout to views, balconies, parking, and bedrooms are clearly displayed in one place. The Select and unit page are fully customized to the project’s branding, ensuring a seamless experience that feels consistent with the development’s website and overall design identity.
The selector can be found within the discovery mode or as a standalone. Whenever there’s more than one building for sale or rent, the selector offers an interactive screen where the desired building can be selected and explored further.
Select by Floorplan
The floorplan slicer shows all apartments or units by their floorplan. They will turn either green, orange or red, depending on their sales status. Visitors can easily navigate through all floors whilst the floor numbers indicate a positive result based on the applied filters. Any special apartments, building parts or units not (yet) for sale can be added in a different colour.
Select by Facade
The facade selector allows the visitor to rotate around the building with an interactive animation. Depending on the applied filters and sale status, the apartments or units will turn either green, orange or red. Any special apartments, building parts or units not (yet) for sale can be added in a different colour.
Our interactive solutions can be combined for an unforgettable experience. Dive in real-time interactive digital twins with PARALLEL | N/XT and web-based interactieve aerials with PARALLEL | DISCOVERY.
Select is a product by Parallel B.V.
Interactive solutions for Real Estate.
We guarantee that Select will change the way you present and sell your project.
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